Electric vehicles won't replace gas cars anytime soon
Gas- and diesel-powered vehicles aren't going down without a fight.
Why it matters: As the presidential candidates engage in a political debate over electric vehicles, the two biggest American automakers are going big on old-school trucks.
Between the lines: Ford said Thursday that it will invest $3 billion to ramp up production of heavy-duty F-series pickups — including at a Canadian plant that was previously poised for a transformation into an EV powerhouse.
Separately, General Motors revealed the 2025 Cadillac Escalade, a full-size SUV that will include an optional 6.2-liter, 8-cylinder, 682-horsepower engine.
The big picture: The EV revolution has slowed in 2024 amid lingering concerns about prices and charging availability
EV sales represented 8% of U.S. vehicle sales in the second quarter, a new high but up only 0.8 points from a year earlier, according to Cox Automotive.
Friction point: Big, gas- and diesel-powered trucks and SUVs are footing the bill for the development of EVs.
They cost less to make than EVs, yielding better margins.
Of the top 10 best-selling models in the U.S., five are traditional pickups, and two are old-school SUVs, according to car research site Edmunds.
The only two EVs on the list are the Tesla Model Y crossover and Tesla Model 3 sedan.
The intrigue: Ford CEO Jim Farley has become a more vocal proponent of hybrids as a stepping stone to EVs after years of auto executives pledging a swift transition to EVs.
He recently told CNBC that "big, huge, enormous EVs" ... are "never going to make money. The battery is $50,000. … The batteries will never be affordable."
The battery costs alone are too much for large vehicles, he said.
Yes, but: The automakers are still offering EV versions of some of their largest vehicles.
Ford sells the F-150 Lightning, an EV version of the most popular vehicle in the U.S., though sales trailed the new Tesla Cybertruck in May.
Even the Escalade comes in an EV version, the Escalade IQ.
The bottom line: Models like the Escalade — with an expected starting price of about $85,000 — are profit beasts, and that's not changing anytime soon.
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