Royal Enfield announces first manufacturing unit, showroom in Bangladesh

Indian motorcycle maker Royal Enfield on Tuesday announced starting a manufacturing unit and a showroom in Bangladesh, marking a major industrial development in the neighbouring country where the Prime Minister fled in August after weeks-long protests against her.

The manufacturing facility in Chauddagram in Cumilla district is Royal Enfield's sixth outside India and besides the one in Tamil Nadu. Royal Enfield, the global leader in the mid-size motorcycle segment, has set up the facility in collaboration with IFAD Motors.

Spread over 7.83-acres, the facility will make more than 30,000 motorcycles annually. It will assemble four models – Hunter 350, Meteor 350, Classic 350 and Bullet 350 – for the Bangladesh market.

“At Royal Enfield, our vision is to expand the middleweight motorcycle segment globally, and our entry into Bangladesh marks another important milestone in this journey,” said Yadvinder Singh Guleria, chief commercial Officer, Royal Enfield, in a statement.

“We have steadily grown the midsize market globally with a strong foothold in key markets across the Americas, Europe and Asia Pacific regions. Last year, we further strengthened our presence in SAARC by launching CKD [completely knocked down] operations in Nepal, and now we are delighted to be starting our journey in Bangladesh with the launch of our facility and retail operations inpartnership with IFAD Motors,” he said.

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